About Us

Welcome to Simplify

We are proud to announce the formation of Simplify Optics (formerly VSPOne Santa Clarita/Los Angeles)...a State of the Art Laboratory proudly owned and operated by Independent Entrepreneurs. Keith Grossman, Noel Diaz and Javan Diaz, the former owners, operators & founders of Empire Optical of California, have come together once again to create a unique organization that puts Customers, Employees, Service and Quality first. Born and Raised in the Optical Lab business, the Grossman and Diaz families possess over 100 years of experience and come from a rich tradition of hands-on ownership. Our products are made locally in Santa Clarita, California on the most technically advanced equipment, using a team of highly experienced local lab professionals. The relationship between your practice and primary lab is one of the most important aspects to serving your patients. Our aim is to provide you a truly Independent and Customer-Centric choice. Simplify Optics will focus on making the majority of our products in our own Santa Clarita, California facility. By doing so, we will reduce turnaround time and produce impeccable quality. We will focus on producing only the products that perform to the highest level for your patients which maximize profitability and reduce frustrating wait times.  Our team will greet you with a friendly, knowledgeable voice whenever you call upon us. Please call us at 844.863.8857 to try us out…let us Simplify your life!